What was your overall impression of CPhI worldwide?
It was great for us. As always we had a significant number of pre-arranged meetings. We also had some high quality “walk-bys” who were interested in our services…which is always good! It was a large conference with tens of thousands of people attending and therefore very exciting to have so many people from the pharmaceutical industry under one roof.
How did this year’s event compare with previous years?
The biggest change was our decision to exhibit in the Scottish Development International (SDI) Pavilion with nine other Scottish bio/ pharma services companies. The stand was distinctive and it really helped raise awareness of Symbiosis. SDI even won a well-deserved award for best use of social media during the conference.
How did you promote your attendance at the event, was it also through social media?
We promoted our attendance at CPhI through our quarterly newsletter as well as on our website and through our social media channels. We put a number of posts on our LinkedIn and Twitter pages to increase awareness of our attendance at the event as well as to encourage any potential clients to come and visit our stand.
What was the highlight of the show?
For many it was the malt whisky tasting event which was held on Wednesday at the SDI pavilion. I’ve tried hard but I just don’t like it! However, for me the chance to network and meet such a wealth of like-minded people was the highlight of the show in my opinion. There were also many guest speakers who put across some interesting views and opinions. It was a very worthwhile trip – I definitely learned a lot from my new contacts.
What’s next in the event calendar?
We will be attending BioEurope in Vienna, Austria next week from the 4th to 6th November. We also have a couple of other events which we are planning for the beginning of next year, these should be announced soon.
Arrange a meeting with Joanne at BioEurope by sending an email firstname.lastname@example.org.