Marketing and Communications Executive

PURPOSE & SCOPE OF THE POSITION

Develop brand Identity to elevate market awareness of our services, while helping to drive sales.

location

Stirling, Scotland

Person specification

QUALIFICATION

Essential

  • Educated to a degree level in a marketing-related discipline

Desirable

  • Additional industry qualifications i.e. CIM or similar

KNOWLEDGE

Essential

  • IT skills – Microsoft packages

Desirable

  • Adobe Creative Cloud
  • Mailchimp
  • CRM – MS Dynamics, Hubspot or similar
  • Analytics (Google Analytics)

EXPERIENCE

Essential

  • Experience in a marketing capacity in industry

Desirable

  • Track record of delivery multiple campaigns
  • Experience in helping organise exhibitions and events management

SKILLS

  • Effective communication skills
  • Flexible and adaptive team player
  • Ability to perform multiple tasks effectively in a busy environment
  • Effective planning and organisational skills

BEHAVIOURS

  • Collaboration
  • Responsibility
  • Trust and respect
  • Communicating effectively
  • Leadership
  • Excellence

 

person specification

  • Enthusiastic and pro-active.
  • Target and results orientated.
  • Excellent writing skills and attention to detail
  • Eye for design/creativity (e.g. for presentations, proposals and events)
  • Ability to demonstrate initiative and generate ideas
  • Excellent communication and interpersonal skills
  • Analytical ability to process and analyse business data and research
  • Demonstrates an understanding of online audiences’ behaviour needs and changing trends and how these drive business actions
  • A problem solver – curious in nature, able to review existing challenges and generate fresh solutions.

 

TO APPLY

If you would like to apply for this role, please send your CV and cover letter to sean.lightheart@symbiosis-pharma.com

KEY ACCOUNTABILITIES

Support across the marketing mix

  • Planning, developing and implementing effective marketing communication campaigns for all services of Symbiosis Pharmaceutical Services.
  • Using the full mix of traditional & digital marketing for the company’s communications.
  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.
  • Understanding the services and customer profile(s) and write thorough specs for each.
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
  • Supporting the sales team with collateral for meetings and events.
  • Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
  • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
  • Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
  • Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
  • Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.

 

 

 

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